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There’s no better time than the present to sell gold jewelry. Do you know why? Unless you haven’t heard the news, you have been hiding somewhere, or you have been too busy with obsessing over all of the bleak news in the state of the economy nowadays to pay attention to the good news, the price of gold is rising at the present, worth well over $1,000 per ounce. That is correct, you read correctly: You ought to be selling gold jewelry now due to the fact that it is worth well over one grand per ounce!

Gold has been on a consistent rise over the past decade, climbing well above 20% each year, the sole exception being a 5.6 percent decline in the year 2008. Even in the 2009, gold managed to recover from the global recession and climb back up again already, at a 23 percent increase from year 2008 levels!

So what does that mean to owners of gold? It means that despite cyclical boom and busts, and the rise and decline of the dot coms, the rise and fall of real estate, the decline of the stock market, and the devaluation of the US dollar, have all proven to be rather risky investment vehicles, the only stable investment during this entire period has been none other than gold.

So if you have been holding onto gold for a long time, now would be a good time to cash it in, if you are hard up for some cash due to this recession that we have all just been through.

So where ought you be selling gold jewelry? Who should you be selling gold jewelry to? And how can we be sure that you redeem the best price?

These are all extremely good questions. The answer is two-fold:

1. You should avoid selling gold jewelry to a retail shop, a pawn-shop, or jewelry exchange. Basically any type of direct-to-consumer retail shop is a terrible idea. Why is that the case? Because they are in the business of flipping gold. They need to buy gold from you for the purpose of of reselling it immediately, while earning money during the process. They essentially gold brokers and are seeking to earn commissions using the classic “”buy low to sell high” plan. So obviously, that they would be be faced with tight margins of profit and would not be able to offer you as much as you would be happy with.

2. You ought to be selling your gold directly to a gold refinery. Why is this the case? It is because a refinery of gold is in the business of acquiring gold, melting it down, and redistributing the raw material to other businesses. There is no middle man. There is no flipping gold for profit. They can offer you a better price for your gold since the profit margin in this type of situation is higher. Therefore it creates a winning solution that satisfies both the refinery and you.

Gold remains a rock solid investment, and has continued to remain so while at the same time we have born witness to the boom and bust of the dot coms, the housing bubble and burst, the stock market crash of the year 2008, and the decline of the US dollar. So now is a better time than any to be selling gold jewelry

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